Optometry’s professional governing body (AHPRA) prevents us from claiming to be more expert than another optometrist, however it seems from Specsavers’ recent television advertising that it is OK to infer expertise by using a play on words, such is the case with the current Ashes Test cricket series where their undoubtedly clever ads describe Specsavers as the ‘Test Experts’.
In response to a recently published blog, though, we can’t fail to realise the potential for them to have used their ‘Test expertise’ against the home side, as Specsavers is after a fully owned English company!
The blog in question describes how Aussie batsman Shaun Marsh was fitted with soft contact lenses as part of Specsavers sponsorship deal, with Shaun describing how this had improved his vision. This seemed to work well in Adelaide, where Shaun hit over a century. But when it came to his recent performance in Perth, he only scored 28, while brother Mitchell scored 181, which by our calculations is a whopping 646% difference. Surely genetic similarity should ensure a closer result, so maybe it was the wind at Perth that led to his contact lenses drying out and blurring his vision?
Now we don’t have access to Shaun’s optical records, but the description in the blog would suggest he suffers a mild degree of short sightedness, and while contact lenses are a great solution, we wonder instead whether he would do better with orthokeratology (OK) lenses, which are worn overnight so that vision is corrected during all waking hours. The huge advantage of OK is that no lenses are needed during the day for clear vision, so there’s no potential for irritation or lens displacement while at the crease.
We are a 100% Australian owned and operated practice, and although across the other side of the country in beautiful Brisbane (unlike the official eyecare sponsor – who are they ‘Root’-ing for?), it is in our fellow countrymen’s interest to provide the best solution to our team. So Shaun – we call out, on behalf of all Aussies, and to help you keep up with your brother, come in and see us or any other independent, Aussie-owned optometrist ‘Test Experts’ while England are in town to check out your suitability for OK contact lenses!